Speaking & Events

Rise & Shine - Build a Brand Bootcamp Series

Pre-covid we loved nothing more than rolling out our Rise and Shine event series across the country. But 2020 had other plans. In the spirit of Up She Rises, we rolled with the new challenges that presented and we have had to adapt how we support you and your business.

We look forward to bringing you these events again in the near future. But just because we cant be with you in person, does not mean we have changed our focus. Our sole purpose will always be to help you to grow your business.

Though nothing can beat the energy of a room full of ambitious women - we have been working hard to develop our online programmes so that you growth isn't stunted. Until such time as we can host events again, we will do everything in our power to help you grow into your greatness.



About the Rise & Shine Event Series
The first element of our event focuses on mindset and motivation. Then we walk you through the steps to creating a brand from scratch or how to improve your existing brand.

The second part of our event delivers a more practical workshop approach to growing a business online, with a particular focus on facebook + Instagram. Learn how to run ads that help you grow your reach and sales. Learn how to use your own brand story to simplify your marketing. You will also learn how to generate PR to share your story with the media and engage your target audience.
The event serves as a wonderful networking opportunity for women in business. There is nothing better than being in a room full of women who are like minded and open to learning from and with each other. We can't wait to meet you at future events - until then, you grow girl!

Our Shared Vision
“Together as a team we want women to be inspired like never before to move forward. We want women to feel supported by us in a warm and genuine way. We understand your challenges so well because we have all been through them ourselves. We want to help you fast track your progress by sharing what we have learned so you can feel ready to rise and take action towards your goals primarily in business, but also in life. We have a shared vision and purpose to help you grow into your greatness.”

About the Speakers

Up She Rises are a collective of qualified women from a range of backgrounds who have a wealth of knowledge and business experience behind them. But the common thread is their genuine passion for what they do and the enthusiasm to help people to grow.

They are passionate about taking concepts and learning down to an accessible, pragmatic level. Whether that’s at events and workshops they host, online training they deliver or live online chats that they contribute to, they want to help women to take action without the overwhelm.

Virginia Foley - 'Once Upon a Brand'

Virginia Foley is the creator and founder of Up She Rises. Virginia is driven to help other women to gain the confidence they might be lacking to succeed and to help them grow brands from the heart.

Virginia has worked with a range of businesses and brands over the years and spent the earlier part of her career in America, where she was a partner in a successful car business. She has also worked with start-up accelerator programs as a mentor and trainer in both CIT and UCC and women in business programmes with the local enterprise boards.

Virginia holds a degree in Marketing, a professional certificate with the Digital Marketing Institute a Masters in PR with new media – where her main area of research was brand storytelling. Her strengths lie in helping people to simplify marketing and make it more effective by using brand storytelling techniques and leveraging the emotions economy.

Sian Horn - 'Being the Brand & Leveraging Opportunity'

Sian Horn is the Founder of Bebelle online community but better known as "The straight Talking business coach’. Her honest, Solution-based style of mentoring has been used by SME'S and big businesses alike.
With over 30 years of management experience, she prides herself on bringing clarity and action to businesses that feel unable to move forward. She has an extensive range of areas she coaches in such as business start-up, marketing strategy, sales training, financial planning, and operations to name a few. Her depth of business experience and leadership has been built upon one fundamental focus; a customer centric approach that results in better performing teams and shareholder outcomes. Sians passion for business shines through not just herself but the people she works with, who are invigorated by her hands-on approach.

Kim O Mahony - 'Finding your Brand DNA'

Kim O’Mahony is a seasoned consumer research and brand strategy specialist who, for the past 13 years, has worked at home and abroad with leading brands like Diageo, Glanbia, Bord Bia, UPC/Virgin, AIB, Life Style Sports, Three Mobile, Microsoft, and here in Cork with laya Healthcare, Cork Chamber & Cork Airport, to deliver impactful, empowering and game-changing brand & communication strategies.
With the UpSheRises team Kim is delighted to bring big business strategy into a format that smaller businesses can use to get their brand and business set for success through clarity of messaging.
Starting her career in Core Media in the world of consumer research, both qualitative and quantitative, Kim has gone on to work in Brand Positioning, NPD and Strategy in some leading agencies including; jump! Innovation, WPP Group, McCann Dublin and now as an independent consultant as director of This is Ethos.

Muriel Foley - 'Effective Social Advertising'

Muriel has over 8 years of experience working in Digital Marketing in both Ireland and Canada. She is the founder of MGFD Digital where she leads digital strategies for clients. Muriel is also a lecturer in Cork Institute of Technology where she teaches for the Department of Marketing and International Business. With experience working with big brands such as adidas, Coca Cola, Diageo, Home Depot, ALDO, Jägermeister, Air Transat and General Motors, Muriel has a wealth of knowledge in the Digital world, with Paid Social Media being her forte.
At the Rise & Shine event, Muriel will be showcasing Facebook and Instagram campaign best practices to get your brand noticed by the right people. Muriel will cover content and campaign structure including how to navigate Ads Manager and how to choose the right objectives for your campaigns. Essentially you will leave the session with the confidence to use Ads Manager and stop pressing the “Boost post” or “Promote” buttons.